Spring 2026 pilot
Live at Gully's.
Built for campus density.
Sway ran a 9-week pilot at Gully's — a bar adjacent to Endicott College in Beverly, MA. Zero paid marketing. Zero incentives. Zero staff workflow changes. What follows are pilot signals, not proven causal lift.
Gully's — Spring 2026 pilot
Gully's specifically
What we tested
A single venue. A real campus. No shortcuts.
Gully's — a bar adjacent to Endicott College in Beverly, MA. High student density, repeat traffic, existing regulars.
9 weeks of live deployment during Spring 2026. Long enough to see return patterns across multiple visits.
QR code check-in at the venue. Students downloaded Sway and tapped in on arrival. No staff involvement required.
Zero. No discounts, no drink specials, no giveaways, no paid marketing. Students checked in because their friends were there — nothing else.
What we learned
Signals from 9 weeks of real-world participation.
81% of students who downloaded Sway completed at least one check-in. No discount. No reward. Just the product itself.
Of students who checked in at Gully's, 37.7% returned and checked in again. Gully's-only data. The gym ran a separate experiment with different return dynamics.
Gully's staff did not change a single workflow. No POS integration. No new hardware. No training. The pilot ran alongside existing operations without any friction.
Students identified themselves as 'founding users' of a new product and pulled their friends in. That behavior was not incentivized — it emerged.
What this proves
The check-in behavior is real. The infrastructure works.
What remains to prove
Multi-venue. Multi-campus. Sustained over time.
Why Fall 2026 matters
Going from one venue to a whole campus going out together.
Gully's proved students show up. Fall 2026 proves they'll coordinate on Sway. We're launching across a denser Endicott ecosystem — bars, house parties, games, clubs — to see what happens when a whole campus plans its nights in one place.
One venue proves the tap.
A whole campus proves the network.