About Sway
The night gets planned in five group chats. Nobody decides.
Sway exists because getting your people to the same place shouldn't take an hour of texting. It shows you where your friends are already headed tonight — so your group goes together instead of stalling.
What Sway is
The coordination layer for going out. Starting with campus.
Sway shows you where your friends are already headed tonight, so your group goes together. See the night forming, tap “I'm going,” and skip the group-chat back-and-forth. Real names, private by default.
Sway gives student-dense venues visibility into repeat behavior — who comes back, which nights build habits. All without replacing existing systems.
The whole loop is one tap: say you're going, and your group sees the cluster form. Check in when you arrive to confirm you made it. Ten seconds, phone away.
Sway is real people, not anonymous accounts — that's the safety feature. You always know exactly who's out, and only your friends can see where you're going.
What Sway is not
Sway is not a loyalty app, a payments tool, or a POS replacement. Here's what it's not.
Sway is not event-ticketing or door management software.
Sessions are participation nodes. Sway is not built around nightlife.
Sway does not replace Toast, Square, Resy, or any payment system.
There is no transaction layer. Presence is the currency.
No tokens, no blockchain, no speculative infrastructure.
Sway is not a dashboard of aggregate foot traffic. It is about specific people returning.
Why campus first
Dense, repeated, social coordination.
Campus is the highest-density going-out environment that exists. Students go to the same bars every Thursday. They go to team nights, house parties, club events, games. It's four years of constant, overlapping plans — coordinated across a dozen group chats that never quite decide.
Nobody wants to be the one who missed where everyone went. Sway kills the 9pm "where is everyone" scramble — you see the night forming and your group goes together.
Student-dense venues have repeat customers they cannot identify. A bar next to a college sees the same 200 students every week — but the POS shows anonymous transactions. Sway makes the repeat visible.
Where this goes
Start with tonight. Become how a campus goes out.
Sway starts with one thing: getting your group out together on a Friday. Do that well across a whole campus, and Sway becomes the default way students coordinate real life — one node at a time.
One tap ends the group-chat stall.
The whole campus, moving together.